Campaign Reinvestment

I just launched a few seo sites and have done my initial linking for them like I do for all of my sites. One of the niches is doing very well and pulled in some very good money the last two days. So I figured this would be a good time to touch on the importance of campaign reinvesting.

Campaign reinvesting is when you reinvest any profits made by a new campaign back into the campaign. This of course is pretty basic shit that everyone should know and if common practice for PPC campaigns. But it also should apply to any SEO sites your doing, since when working with SEO you need to be constantly adding new links and content to keep you rankings.

The thing to work on is the mentality of how we pay our selves. Often at midnight I will check though stats and say to my self “Nice, I made X amount today.” This in some ways is correct but also a horrible way of doing things since it leaves out any reinvestment you need to do.  It is much better to think “Nice, X campaign made X today.” as this keeps the idea of it being your money out of your head.

So what do I do to reinvest cash back into SEO campaigns?  The most common expense I have is outsourcing.  I have a list of people I go to when I need link building done, I have a list of content writers, and so one and so on. It is always beneficial to spend 100% of a site’s first weeks of earnings back into the site.  This way the site will gain more and more traction and should make you more money.

Each site I build tries to follow these lines.

Week 1: 100% Reinvestment

Week 2: 100% Reinvestment

Week 3: 80% Reinvestment

And so on.  Of course this all depends on the site and situation. Often I also use a new sites income to invest into some other part of my business rather than the site its self. This is how I acquire most of my programs and scripts such as WFReview, LFE, BANS, etc.  Often these scripts can even be used on that they were funded by which makes it even better. It is much easier to drop $200-300 on a program if you stop thinking about it as being your money.  Just remember that it is not your money until you accountant says so.